6 Tech Solutions for Managing Sales Leads

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Sales management apps such as San Francisco-based Salesforce.com, Cupertino, Calif.-based SugarCRM or Bellevue, Wash.-based Smartsheet Sales Pipeline attempt to streamline this, but deploying a big brand-name customer relationship management (CRM) tool can be overwhelming as a first step to developing and using sales leads more efficiently.

Luckily, small firms can find simpler ways to boost their sales efforts. Often, it’s as easy as using existing tools, such as email, in a new way, or adding a few carefully selected sales apps.

These tools can both generate and organize leads so you can turn prospects into profits.

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