Wednesday 16 January 2013

7 Ways Mobile Apps Are Driving Revenue for Businesses

See on Scoop.it - Business Updates



Smartphones have opened a whole new world of shopping and engagement opportunities.




Natalie Stewart’s insight:


Mobile apps are helping businesses increase revenue largely by increasing efficiency. Instead of advertising to broad spectrum, users can be narrowly targeted. Businesses can lure back customers who haven’t been in a while but are nearby. Customers can shop during small pockets of time that would have have previously gone to waste. Businesses can precision-discount inventory in the last moments before it would have gone to waste. And all these little efficiencies are resulting in more revenue for businesses while, by and large, enhancing the overall experience for users.






See on mashable.com

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