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via Tumblr Jawbone Buys Massive Health to Improve User Experience
Jawbone, a wearable technology company, announced Monday that it has acquired Massive Health, a mobile app developer, for an undisclosed sum.
Jawbone started out as a wireless gadget maker, but then took a step into the health industry in 2011 with the release of UP, a bracelet that tracks your diet, sleep and exercise similar to Nike+ Fuelband and Fitbit. Massive Health was founded in 2010 and attracted a fair amount of press and venture funding for its goal of using apps and big data to foster healthy living. The startup’s first app, the Eatery, encourages users to eat healthier through an Instagram-style community.
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via Tumblr Jawbone Buys Massive Health to Improve User Experience
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